Focus on overall wellbeing, grooming and health is on the rise in Africa. The shift in mindset from necessities to lifestyle and quality of life has opened up the growth potential in Nigeria & West Africa for companies in this sector. Products or services that can cater to this new mindset such as personal healthcare, fitness and spa services can look forward to this market growing considerably in the years to come. To invest today in this segment, clients can count on Octave PH Consulting to get their business Africa-ready.

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