Africa is changing. Economic growth is pushing up the Per Capita Income (PCI) in countries like Nigeria in West Africa, which in turn is pushing up demand for better products and services. The willingness and ability to buy packaged and branded items is on the rise. This makes Africa one of the most attractive emerging markets for companies owning brands in this space. Pent up demand for international quality products is accelerating growth in this sector. Businesses seeking to add Africa to their global portfolio need answers to many questions such as - what to sell, what price to sell at, whom should I sell to and how should I sell. In our engagements with clients in this sector, Octave PH consulting quickens decision time and open ups critical links to enable business to take off at the earliest.

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