|Africans today are more aware of international trends in fashion and clothing. An increasingly more discerning taste in apparel combined with the effect of increased purchasing power makes this region extremely attractive for international fashion brands and apparel labels. The recent lifting of the textile importation ban in Nigeria has sharply expanded the scope of international retailers that are able to trade in Nigeria.
New entrants into the market can translate this potential into profitable business by realigning their international outlook with our local expertise. There is scope to apply different business models to expand into this market and our clients rely on our local insights to find the right one that suits them.